Sunday, June 22, 2008

Investing Our Future in MLM

With financial Goliaths such as Donald Trump and Robert Kiyosaki giving multilevel marketing or networking the thumbs up in much-publicized quotes, entrepreneurs of various stripes are looking twice at this controversial business model. We are after all in a changing world where traditional ways of doing business are getting sidelined.

Networking, the interaction of people seeking common results, has been around for ages, notably among the early Christian groups in the Roman Empire, the Communist cells fifty years ago and terrorist alliances of today. On the business side, networking not only manifested itself in Amway, Tupperware and Shaklee but also took on other forms such as the World Wide Web and big-money internet outfits. Certainly exemplifying another type of network is the franchising giant, Tim Hortons, recently gone public and making money in two distinct ways - selling donuts and selling stores that sell donuts.

MLM companies today also get linked to the old "snake oil" peddlers of yesteryear like everyone else, not faring better than our respectable business leaders with skeletons in their closet. Challenged by old suspicions of pyramid scamming, today's MLM's have the advantage of experience and high-tech systems to really clean up their act. Tweaking in the areas of competitive product lines and reasonable compensation (returns on time and investment) are showing results. Millionaires are indeed being created among the tenacious and the patient.

Well-planned research and development are bearing fruit with companies such as YTB (Your Travel Biz.com) expanding its product offerings continually and guaranteeing income and life insurance benefits to those achieving director level. Investment for the future here seems to be shining brightly.